This Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information when you utilize our services, as well as your privacy rights and the protections afforded to you by law.
We use your personal data to enhance and provide our services. By using the service, you consent to the collection and use of information in line with this Privacy Policy.
Interpretation and Definitions
Interpretation
Words with initial capital letters have defined meanings set forth under these conditions. These definitions apply uniformly regardless of singular or plural usage.
Definitions
For the purposes of this Privacy Policy:
- Account refers to a unique account created for you to access our service or parts of our service.
- Company (referred to as “the Company”, “We”, “Us” or “Our” in this document) refers to Lightway Digital Marketing, located at [insert address].
- Cookies are small files placed on your device by a website, which store information related to your browsing activities.
- Country refers to: United States.
- Device means any digital device capable of accessing the service, including computers, mobile phones, or tablets.
- Personal Data refers to any information related to an identifiable individual.
- Service pertains to the website operated by Lightway Digital Marketing.
- Service Provider refers to any individual or legal entity that processes data on behalf of the Company, including third-party companies that facilitate the service, provide the service on our behalf, perform service-related tasks, or assist in analyzing service usage.
- Usage Data refers to data collected automatically, either from the service itself or generated by using the service (e.g., page visit duration).
- Website refers to Lightway Digital Marketing, accessible at https://lightwaydigital.com/
- You refers to the individual accessing or using the service, or the entity on behalf of which the individual is accessing or using the service.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
While using our service, we may ask you to provide certain personally identifiable information, such as your email address, which can be used to contact or identify you.
- Email address
- Usage Data
Usage Data
We automatically collect usage data when you interact with our service. This data includes your device’s Internet Protocol address (IP address), browser type, browser version, the pages you visit, the time and date of your visit, time spent on pages, unique device identifiers, and other diagnostic data. When accessing the service via a mobile device, we may collect information like your device type, unique ID, IP address, mobile operating system, mobile browser type, and other diagnostic data.
We may also collect information that your browser sends whenever you visit our service or when you access the service by or through a mobile device.
Tracking Technologies and Cookies
We utilize cookies and similar technologies to track activity on our service and store specific information. These technologies include:
- Cookies or Browser Cookies: Small files stored on your device. You can adjust your browser settings to refuse cookies or to alert you when cookies are being sent. However, declining cookies may limit your ability to use certain parts of our service.
- Flash Cookies: Certain features of our service may use local stored objects (Flash Cookies) to gather information about your preferences or activity on our service. Flash Cookies are managed differently from browser cookies. For more information on how you can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_
- Web Beacons: Small electronic files used to collect information, such as counting users who visit specific pages or open emails.
Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.
We use both session and persistent cookies for various purposes, including necessary/essential cookies, cookies to track cookie consent, and functionality cookies that remember your preferences.
Use of Your Personal Data
We use your personal data for purposes such as:
- Providing and maintaining our service: This includes monitoring service usage.
- Account management: Managing your registration and access as a registered user.
- Performance of contracts: Developing and fulfilling purchase agreements for products or services you have acquired.
- Communications: Contacting you via email, phone, SMS, or other communication channels regarding updates, service information, or security notices.
- Marketing: Providing you with updates, offers, and information about products and services similar to those you have already purchased or inquired about, unless you opt out.
- Request management: Addressing and managing your requests.
- Business transactions: Evaluating or conducting mergers, divestitures, restructurings, or other transactions involving our assets, where your personal data may be included among the transferred assets.
- Additional purposes: Using your data for analysis, trend identification, promotional campaign assessment, and service, product, and marketing improvements.
We may share your information in specific situations, such as:
- With Service Providers: For service-related purposes.
- For business transactions: In the context of mergers or sales of company assets.
- With affiliates: Requiring them to comply with this Privacy Policy.
- With business partners: To offer related products or services.
- With other users: When you engage in public interactions on our service.
- With your consent: For purposes you have agreed to.
Retention of Your Personal Data
We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy. We may retain data longer where required by law or to resolve disputes and enforce agreements.
Transfer of Your Personal Data
Your data may be transferred to and processed in locations outside your state, province, or country, where data protection laws may differ. We ensure your data is handled securely and in accordance with this policy.
Disclosure of Your Personal Data
Business Transactions
In certain circumstances, such as mergers, acquisitions, or asset sales, we may transfer your personal data.
Law enforcement
We may disclose your data if required by law or in response to valid government requests.
Other legal requirements
We may disclose your data to:
- Comply with legal obligations
- Protect company rights and property
- Prevent or investigate wrongdoing
- Protect the safety of service users or the public
- Defend against legal liability
Security of Your Personal Data
While we strive to protect your data using commercially acceptable methods, no transmission or storage system is 100% secure, and we cannot guarantee absolute security.
Children’s Privacy
Our service is not intended for children under 13. We do not knowingly collect data from children under 13 without parental consent. If you become aware that a child has provided us with personal data, please contact us to remove that information.
Links to Other Websites
Our service may contain links to third-party websites that we do not control. We are not responsible for the privacy practices or content of these sites.
Changes to this Privacy Policy
We may update our Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date. You are encouraged to review this policy regularly.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
- By email: info@lightwaydigital.com
